

From spreadsheets
to storytelling.
For 8 years, I was a senior accountant at Aramex. Spreadsheets, numbers, a safe paycheck. Comfortable, but flat.
Every free moment I had, I was on my phone shooting and editing. Telling stories through video. In 2020, I made the call. I left the corporate world behind and went all in on the thing I actually loved doing.
Five years later, I've created reels for 30+ brands across Egypt, UAE and Saudi Arabia. Content that performs, reaches, and sells. Not just pretty videos for the sake of it.










































